Logos represent a company’s uniqueness through the use of images, colors and fonts to create an instantly recognizable look that is seen as the identity of the company’s brand. Used with consistency in all advertising and marketing materials, logos visually speak about the company’s image.

Good logo design takes into consideration how the artwork will convey this information or give meaning to the brand. For example, logo art can represent financial security, fast freight service, quality health care or reliable auto repair; the list is endless.

Logos are the most powerful marketing tool a company owns and should be used widely and often. Eventually, customers will relate to what your company represents by just looking at the logo. A logo used repeatedly in all facets of the business helps develop brand recognition within the industry, establishes customer loyalty and becomes a tool for sales development.

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